Ebook Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

Ebook Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

Ebook Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

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About the Author

Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing. Sally Germain is editorial director for the Bureau for At-Risk Youth.

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Product details

Paperback: 160 pages

Publisher: McGraw-Hill Education; 1 edition (June 11, 1998)

Language: English

ISBN-10: 0809229773

ISBN-13: 978-0809229772

Product Dimensions:

8.5 x 0.4 x 8.7 inches

Shipping Weight: 12 ounces (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

88 customer reviews

Amazon Best Sellers Rank:

#67,961 in Books (See Top 100 in Books)

A must if you your job involves marketing and selling. This book is very handy and always on my desk. I refer to it several times a day for help and inspiration for selling phrases. This book saves you hours from having to search on the internet because the words and subjects are grouped together. Since using this book I have received many compliments on my writing style and descriptions of products. Highly recommended.I hope that you have found my opinion to be helpful with your decision process to purchase this item. If this is the case, and where Amazon asks if this review helpful, please click "yes". Thank you!

This book was published in 1998 and couldn't be more current for today's marketing oriented world! Today anyone can have a website, can sell something, and millions who never were retailers are now. What makes your product stand out amongst all others is high quality copy writing and this book Phrases That Sell couldn't be more useful. The more I look at the book, the more inspired I am to write killer copy, powerful headlines, lines that call for action. This book is not only timeless, it's super timely. It's a real reference book that you'll actually use. I'm totally sold!

I've had this for some time, finally getting around to writing a review.Found it very useful for writing marketing emails, when I can't think of the right word, or to get ideas for different words and phrases. Same goes for writing sales copy and lord knows I could use some help in that department.I like how the book is broken down into sections, making it much easier to find what I need. Well worth the price and something I refer to often. Would buy again.

If you've ever had a deadline looming large over the horizon while your headline ideas have shut down, well ... me too. Phrases That Sell can give you just the right amount of inspiration to start thinking creatively and writing effectively under pressure again. You'll find hundreds of short phrases and keywords arranged into lists and separated into useful categories based on target audience or reader, the product or service you need to promote, and the emotion, need or benefit that you hope to appeal to . For instance, if you need an idea to sell a beauty product or sale-sy words for a product that's beautiful, you're sure to find it in this book. Take it with you on your next coffee break - it takes about that long to read. Keep it always at the farthest corner of your desk so you won't be tempted to reach for it often, but when you have that truly desperate moment - be honest, we all have them! - Phrases That Sell is indispensable!

This is the sequel to Words that Sell. And like most sequels, there's a bit of fluff in it. I gave it a 3 stars instead of a 4 or 5 because the first few chapters are about copywriting and several pages towards the end are single keywords, not phrases as the title indicates. Chapters that actually have selling phrases in them are good--I found many useful phrases that I can use. If you need a handy reference to get your mental juices flowing, its worth buying.

I love language books. Dictionaries. Thesauri. Quotation collections. And collections of words and phrases. I love 'em all. Some are better than others of course. "Phrases That Sell" is a bit on the weak side as these things go. For some reason, the authors try to include short courses on copy and slogan writing. Utter beginners hoping for magic formulas for success might find these things interesting, even helpful. But there's really not much actual information on these two topics that you can cram in less than 30 pages. The quality of the advice is of dubious value. For example do you really need to be told that "[e]very time you create an advertisement or promotion, you have the opportunity to build recognition for your company and product by plugging your corporate or brand name." Uh, why would you create an ad or promotion if not to promote your company? This kind of stuff is just filler, a kind of silly attempt to add value. Practically any list of words or phrases will be helpful to a writer. Just seeing them is enough to start thoughts and associations flowing. However, the phrases here are not, on the whole, well chosen. Many are mediocre and on top of that, old as the hills. The combination is not helpful. Some are so familiar as to be clichés: "younger than springtime" and "you're never too old". Poor writing remains poor writing forever: "it's very sturdy" was hardly inspired copy when it was first written decades ago and it has not gained strength with age. With all those criticisms (and a dozen more that I won't bore you with), why do I suggest considering adding this book to your word kit? Because as hackneyed as some of the phrases are, there are still some thought starters in here. This is not a "must have" book, but for a few dollars, it might come in handy one day.Jerry

Great book and is has been a go to when writing description of my products. Would highly recommend.

I like it in general but I didn't find it useful for my sales email writing. The phrases are somehow old and overused. I also wanted to suggest the writer to edit this book in its next publishing and change the organization of the sections.

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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas PDF

Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas PDF

Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas PDF

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Ebook Download In Search of the Double HelixBy John Gribbin

Ebook Download In Search of the Double HelixBy John Gribbin

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In Search of the Double HelixBy John Gribbin

Ebook Download In Search of the Double HelixBy John Gribbin

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UNRAVELING THE MYSTERY OF LIFE ON EARTH

The search began with Darwin's historic voyage on the Beagle and it continues today in the laboratories of the genetic engineers. How did life on earth begin? What is the key to evolution that insures only the fittest survive? How do we differ from other species? And how might tomorrow's scientists read—and alter—the biological blueprint to eliminate disease, birth defects, and even create new life forms?

Acclaimed science writer John Gribbin draws on his expertise in quantum physics to tell the story of one of the greatest and most dramatic of scientific discoveries. His search for the elusive double helix takes us through the twists and turns of disappointment and discovery on a fascinating quest to the source of life itself. In clear, straightforward language, he presents the lives and thoughts of the men and women whose pioneering work in physics, biology, genetics, and chemistry combined to provide a basic understanding of how life evolved—and continues to evolve—on earth. He follows the trail of discovery from X-rays, mutations, quantum mechanics, the molecular clock, and sexual reproduction—all the way to the innermost workings of the human cell. And he shows how modern science first learned to "crack" the genetic code of life and the profound consequences this new knowledge will have on our future.

• Sales Rank: #466965 in eBooks
• Published on: 2015-03-30
• Released on: 2015-03-30
• Format: Kindle eBook

About the Author
Dr John Gribbin trained as an astrophysicist at the University of Cambridge before becoming a full-time science writer. He has worked for the science journal Nature, and the magazine New Scientist and has contributed articles on science topics to The Times, the Guardian and the Independent, and has made several acclaimed science series for BBC Radio 4. John Gribbin has received awards for his writing in both Britain and the United States and is currently a visiting Fellow in astronomy at the University of Sussex. His many books include In Search of Schrödinger’s Cat, Stephen Hawking: A Life in Science (with Michael White) and In Search of SUSY. John Gribbin is also the author of several science fiction works including Innervisions. He is married with two sons and lives in East Sussex. More books from John Gribbin are available at: http://ReAnimus.com/authors/johngribbin

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Download The Old Drift

Download The Old Drift

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The Old Drift

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Product details

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Audible Audiobook

Listening Length: 24 hours and 59 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Random House Audiobooks

Audible.com Release Date: March 28, 2019

Whispersync for Voice: Ready

Language: English, English

ASIN: B07KB7XM3P

Amazon Best Sellers Rank:

This story spans decades and continents and mixes the real with the surreal. It isn’t an easy read but it is a compelling read. High recommend.

I had no idea at all what to expect when I received an advance copy of The Old Drift, but I am beyond happy; I am thrilled to have read it. This is a story that just pulls you in until you are completely immersed. To call it amazing and breathtaking doesn’t do it justice, and to say it is just the story of three multicultural families and the history of a country in Africa is an understatement. It's a sprawling saga, like a mystery you can’t wait to solve, a ball of string that keeps unwinding or an onion with many, many layers. It’s six degrees of separation at its best – the story goes from person to person to person and location to location, but all are cleverly linked. You suddenly look up and go “Oh!” because it’s that person or that place or that event again.The writing is magnificent. The Old Drift is a tale of a changing world, a changing nation, a changing people, with all the love, longing, desire, and loss that go with it. The cruelties and the exploitation, not just by the colonials, but by each other, are shocking. You get so involved with the characters that you want to step in and stop the bad times, let their hopes and dreams come true.This history was at once so foreign to me yet at the same time so familiar, so compellingly filled with the music and scents and sensations of Zambia brought to life by author Namwali Serpell. A cloud of sadness and futility hang over everything, yet hope, determination and courage push through. It’s sometimes magical, sometimes horrifying. It’s history, fairytale, romance and science fiction all rolled into one satisfying story. This is not a book you read lightly, not one you read to escape, but a book you won’t soon forget.

How much do you know about Zambia? If you're like me, probably not much. This wonderfully written, sprawling novel, however, may well inspire you (like me) to read more about its history and culture. Told through the eyes of three families, all linked in ways that might not be immediately obvious, this is a mix of fact and fiction, with some magical realism to boot. Beginning in 1904 and moving through the century to 2020, it's a sometimes frustrating look at a country and its people. Parts of this do drag a bit but power through because there's always something different around the corner. Thanks to Netgalley for the ARC. Note that this is a long novel and might even be best read in hard copy to take best advantage of the family tree.

I received a copy of The Old Drift by Namwali Serpell from the Publisher (Hogarth/ Penguin Random House) in exchange for an honest review. The Old Drift is scheduled for release March 26, 2019.The Old Drift takes place mostly on the banks of the Zambezi River in a young country sprung from an old colonial settlement called the Old Drift. The story focuses on the intertwining histories of three families. We see the personal trials of the members of these families, their brushes with political agenda and movements, the battle against a virus, and a desire to frame the future. This story combines actual history, dreams of the future, and touches of magical realism.This story follows nine main characters, which initially concerned me. At the front of the book is a family tree, outlining how the nine characters listed in the table of contents are connected. When I saw this, I was worried that I would not enjoy this story. The truth is, I sometimes struggle to keep track of names during a story, so stories that follow a large cast through long periods of time sometimes lose me. The characters begin to blur together, and I fail to keep track of them as individuals through the epic. This was not much of an issue for me in this story. Serpell does such a great job of drawing clear characters that for the bulk of the story, I was very clear on who’s who. I did begin to suffer some blur toward the end of the story with the featured males, Jacob and Joseph. I think this partially intentional on the part of the author, leading to the mystery that if left at the end for you to imagine your way through.Serpell did a good job of taking me to a land that was foreign, yet had touches of the familiar. This former English colony was a fascinating blend of traditional African features and imported English touches. This was true of many elements of the story. I was never clear where the line was between foreign and domestic, between reality and imagined.

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