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America's solo and small firm attorneys are under siege. In every town there is at least one 800 pound gorilla that can massively outspend them, and there are marketing vultures galore just waiting to sell them the next purple pill to solve their marketing woes. If that isn't enough, venture capitalists are pouring hundreds of millions of dollars into companies like LegalZoom, NextGenJustice, and Legal Docs by Me to compete with these small law firms.
Because good marketing education for lawyers is hard to come by (and frowned upon by many in the profession), solo and small firm lawyers often find themselves crushed by the uncertainty of not knowing where the next client will come from, and the disappointment on the home front that comes from inconsistent cash flow.
Even in this climate there are solo and small firms around the country thriving with renegade marketing that doesn't break the bank. This book reveals the secrets that these firms are using to get noticed in a very crowded market and to establish themselves as wise man or woman at the top of the mountain to a very skeptical public. These lawyers are using advertising that restores pride and dignity to the profession.
The paperback version of this book comes with a free marketing interview with the author on CD. Both the paperback and electronic version have information as to where the information on the CD can be downloaded.
- Amazon Sales Rank: #193964 in Books
- Published on: 2015-07-20
- Original language: English
- Dimensions: 9.00" h x 6.00" w x .75" l,
- Binding: Paperback
- 204 pages
- Includes audio CD with interview of the author
About the Author Ben Glass is a practicing medical malpractice and personal injury attorney in Fairfax, VA. He has authored numerous consumer guides, including The Five Deadly Sins that can Wreck Your Injury Claim, Robbery Without a Gun, and Why Most Medical Malpractice Victims Never Recover a Dime. He is also the author of "Great Legal Marketing, How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money and Still Get Home in Time for Dinner"; "Carry Your Own Leash, The Entrepreneur's Guide to Autonomy and Success"; and "Playing to Win, What Napoleon Hill Might Say About Success To Today's Solo and Small Firm Lawyer".
Ben Glass is a national authority on the subject of attorney marketing and has gained acclaim for applying marketing tactics from many other fields to the legal profession, even when others said it couldn't be done. His company, Great Legal Marketing, coaches and influences thousands of solo and small firm attorneys across the nation and, now, around the world. Ben's annual marketing Summit, held each year in Virginia, draws entrepreneurial attorneys from all consumer practice areas. It sells out each year.
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